Great minds think alike. They also watch Big Bang Theory and appreciate the quirky humor of Family Guy.
For this project, tbs asked us to art direct and animate a couple of show promos for the aforementioned light-hearted and well-loved comedy series. The objective was to breathe new life into these well known syndicated shows’ promos rather than simply editing footage together per usual. Since these characters are so established, we took the opportunity to abstract them.
We looked for inspiration in some of our favorite art movements: Surrealism, Cubism, and Pop-Art. We put those ideas in a blender and created a series of unexpected pieces for our friends at tbs.
After a few round of boards (featured below) we landed on two distinct styles to represent and differentiate the shows.
tbs gave us some audio selects and told us to do what we do best. Keep it simple concise and fun.
THE BIG BANG THEORY
For The Big Bang Theory, we took a simple 2D character approach. We reduced the characters to their facial silhouettes using only their eyes and eyebrows for expressions. Next we reimagined the visual stories for the provided audio tracks. The results… we ended up with a Sheldon cat, eyes that shoot hot dogs, laser eyer, pixelated blasts… well you get the idea. It really became a droughtless creative well.
Taking the characters of Family Guy into a 2D realms is redundant, so for these guys we decided to play with the cubist ideas of flat a dimensional. Notably the comparison with cubism ends there, but we ended up with cube heads on flat square bodies. The three dimensional heads allowed for tons of experiments. Heads rotating, falling off, turning to spheres and floating away, etc. Conceptually we reimagined the audio as if we’d never seen it before.
Part of the current tbs brand is creating contextualized logos. These are a few of our favorites from this project.
We put a lot into our creative process. Many ideas don’t make the cut but we still love them. At times we laughed, at times we cried (only because we laughed so hard while working on this project) and ultimately had a number of boards to share and show you what goes on behind the scenes.