The Alaskan Bush People are the original indie homesteading diy gurus. They were living off the land long before “going back to basics” was considered hip and artisanal.

Creative Mammals constructed a look that borrows from the indie craft scene and IPA beer packaging. Through lots of exploration (and a bit of inebriation) we landed on an eye-catching solution that nods to artisan screen printing and classic typography.

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