Camp Sunshine

In observance of September’s Childhood Cancer Awareness Month, Atlanta ad agency Fitzco asked Creative Mammals to collaborate on a pro bono creative and social media campaign to support Camp Sunshine, who provides recreation, education, and support programs for children with cancer and their families. Each social video was to feature camp-related illustrations as a backdrop for quotes and experiences from Camp Sunshine’s book, It’s Like Heaven, shared via voice-over from campers, family, and volunteers. The goal of this series was to showcase the importance of camp and to raise money for their programs by promoting book sales.

Keeping in mind that the series would be promoted on TikTok and Instagram stories, the challenge was figuring out how to grab the viewers’ attention from the jump. Part of accomplishing that objective would be creating beautiful illustrations, but we also needed to create visual metaphors representing each individual’s story.

With 14 playful and colorful animations in total, we provided Fitzco and Camp Sunshine with an inspiring series of animations that would be posted on their social platforms every other day throughout September. Using Adobe Illustrator to create each illustration, and After Effects for animation and texture, we created a social series that invites viewers with warmth and familiarity into the world of Camp Sunshine.