Given the current political climate, late-night hosts have never been so biting and forward. That’s why we were thrilled to take on the promo package for the one host who takes the cake on it all. Sam Bee’s perfect blend of intellectual ‘tude and charisma made this project especially rewarding.
We made sure to keep professionalism and humor as the driving themes as we crafted our designs. Clean text and a bold contrast between bright and neutral colors gave the layout the right amount of pop making you think “This Samantha Bee character must be in showbiz.” We also created a user-friendly toolkit and style guide to help the internal team’s workflow move as efficiently as possible.