Houghton Mifflin Harcourt’s Program, Into Literature, offers tools and support teachers need to help their students become confident and comfortable with learning and comprehending the material at hand. Into Literature has a rich set of features that include social-emotional learning strategies which are the key to students’ success.
We stepped in to create a video that will onboard, help educate and highlight these valuable features to the various decision makers in school districts across America.
This innovative program is geared towards not just increasing content input but actually absorbing what is being read. Understanding is easy only when things “click” for the student, there is complex work that happens behind the scenes thus our team decided to use Rube Goldberg’s illustrations as inspiration for this project.
Once a foundation of learning becomes solidified and information is being acquired, the habit of comprehension builds on itself.
We wanted to make use of dimensional 3D space and show how learning is then set into motion. The animation walks through the features of the application and onboards the viewer to these abstract concepts.