The Ask

The Screen Actors Guild Awards is an action-packed evening of stardom, which recently celebrated its 26th annual show. We were asked to create an equally exciting promo package for the event that would stand out from the noise of a heavily saturated awards season.

The SAG Awards | tbs & TNT Animated Broadcast Promo Graphics Toolkit | Creative Mammals
 
The SAG Awards | tbs & TNT Animated Broadcast Promo Graphics Toolkit

The Challenge

We Mammals are accustomed to the unconventional, but this time we needed to add an unexpected twist to a long-standing awards show. Looking to stray from the stuffy, we had to create fully animated promos which were elevated and vibrant, but still fit into the context of this prestigious event. Since the nominees were still TBD, we also needed to create a toolkit that was strategic and streamlined, for those changes to be addressed easily down the road.

 

The Result

Setting the tone with an upbeat drumline track, these high energy promos were the perfect way to roll out the red carpet for the 26th Annual SAG Awards. Injecting some geometric, Art Deco style designed in Adobe Illustrator, we created custom 3D elements that would pair with architectural vignettes for the talent, letting it take full motion using After Effects and Cinema 4D. We also used a 3D model of The Actor statue, to pull the focus back to the award itself, and drive the anticipation surrounding the event.

The SAG Awards | tbs & TNT Animated Broadcast Promo Graphics Toolkit
 

The Solution

The 26th Annual Screen Actors Guild Awards, honoring the best achievements in film and television performances for 2019, will be presented Sunday, January 19, 2020 and broadcast live on both TNT and tbs. In support of the event, our friends at tbs/TNT challenged us to produce a :20 On-Air Graphics Promo + Toolkit Package that brings “award show” energy and excitement without regurgitating design approaches of awards show past. To meet said challenge, we focused on striking a balance between abstract graphic compositions, transformations and ceremonial elegance. Which resulted in a package representing the celebratory magic of the awards, pulling the focus toward the pounding pulse and anticipation of the moment between hearing “the nominees are” and “and the winner is.” For more on this project visit: https://www.creativemammals.co/sag-awards.