The Ask
Our friends at Fitzco were looking to challenge the sparkling water world with a series of television commercials and online videos to support the launch campaign of AHA, Coca-Cola’s new line of sparkling elixirs that are just a touch different from the rest.
The Challenge
Creative Mammals needed to find a way to convey Coca-Cola’s end goal of immersing viewers in the unexpected taste of AHA’s flavor pairings. We needed to expose that concept while exciting the senses, all via screen.
The Result
Our team went to work to find a solution and target the ways in which AHA delights. Lucky for us, some of the coveted beverage was already on store shelves and we were able to experience the curious concoctions. Through expert utilization of Cinema 4D, specifically the Arnold Renderer plug-in, and Adobe After Effects, we echoed the essence of the beverage and added unexpected and energetic twists and turns to help tell the story of Coca-Cola’s refreshing and ever evolving mission: to satisfy our taste buds and keep us hydrated with flare.
The Solution
Process Frames
