The Ask
To promote their new animated series, Alice’s Wonderland Bakery, Disney Junior asked Creative Mammals to create a bright, inviting, and playful motion graphics promo package that would draw viewers into the magical world of Wonderland.
The Challenge
Alice in Wonderland is a timeless Disney franchise, so our challenge was to incorporate its original iconic characters and imagery while also adding something fresh and unique to our designs.
Although it was important for the motion graphics to be exciting and eye-catching, we didn’t want them to distract from the animation of our main character, Alice. From color and composition to illustration, texture, typography, and animation — every aspect of our designs would need to support the characters rather than overpower them.
The Result
Drawing inspiration from the texture and whimsy of artist and animator, Mary Blair, we re-imagined the iconic Wonderland spiral shape and Cheshire Cat stripes, using them as recurring elements throughout our designs. By limiting our color palette to an array of pinks and a vibrant teal, we created a childlike sweetness reminiscent of bubble gum or cotton candy that Disney Junior’s young audience could connect with. We used Adobe Photoshop to create our textures and illustrations, then brought everything together in After Effects for compositing and animation. We also streamlined the resulting motion graphics promo package into a seamless and customizable toolkit.
The Solution
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