The Ask
Cartoon Network approached us with the task of creating an irreverent and action-packed :30 second trailer for Warner Bros. Pictures’ Tom & Jerry: The Movie to promote its premiere in theaters on HBO Max. Taking footage from the film and combining it with custom graphics and animation, the goal of this promo is to ask viewers: are you Team Tom or Team Jerry? To vouch for both teams, we would need to include scenes of various live-action animals throughout the edit that would weigh in on where their loyalties lie.
The Challenge
Working with Cartoon Network’s iconic CMYK color palette, we needed to design and imagine “team badges” that would be showcased with the live-action animal footage, calling attention to which team each one is rooting for. We wanted to make sure these callouts were full of excitement, so we explored the use of action lines and graphic smoke plumes to emphasize each team badge, being mindful not to overpower the stars of the show: the animals.
The Result
Using Adobe Premiere Pro to string together our edit, and Adobe After Effects for the animation and compositing, we were able to create an up-beat, action-packed trailer that seamlessly blends Cartoon Network branding, Tom & Jerry footage, and our live-action animals. Reflective of the film itself, the composites of these live-action and animated elements come together to create a one-of-a-kind, playful backdrop for this promo.
The Solution
Process Frames
