The Ask
When Disney Junior asked us to create a promo package for their new animated series, Marvel’s Spidey & His Amazing Friends, our design senses immediately started tingling. Their mission was to create a promo package that visually ties into their wider "Jump Into Wow" summer series campaign while also making this package unique to the Spidey look and feel.
The Challenge
Unlike most projects where we start from scratch, this project required us to work with several different pre-existing parts and pieces. The color palette and typography were a large part of that predetermined look from “Jump Into Wow,” which meant our two main challenges would be adding that unique Spidey essence and consistency throughout the various deliverables.
The Result
Keeping Disney’s original “Jump Into Wow” campaign at the heart of our design process, we envisioned a Spidey-specific promo package that spins a colorful web of gradients, slick camera moves, and ultra-glowy lighting for this new animated series. We composited and animated each deliverable within Adobe After Effects, using Trapcode Shine to add those epic glows. With an extensive rollout of promo assets and an animation for every occasion, this web-slinging series is sure to reach new heights.
The Solution
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