This is how we holiday

Creative Mammals was approached by Disney Channel to help promote their holiday programming block, This Is How We Holiday, which celebrates all the unique ways its viewers spend their holiday season. To make this motion graphics promo package really shine, we were to establish the overall look and feel of the package, as well as create a wide range of 2D animated motion graphics elements to complement their established logo lockup.

Now more than ever, Disney was looking for a way to bring people together — to unite its audience over a common joy and celebration of the holiday season. So no matter how you celebrate, the design for this package needed to feel relatable and special. As we were brainstorming for the overall concept, we kept coming back to the idea of holiday lights and the feelings of nostalgia and childlike wonder associated with them. Once we had our theme locked in, our goal was to figure out how we could capture the magic and energy of a light show in our designs and animation.

Using layered glows and rhythmic pulses to bring icicle and snowflake-shaped lights to life, every bit of this graphics package proudly exclaims, “This is how we holiday!” Letting these shapes provide most of the lighting for each scene, we were able to illuminate the dark twilight with a glowy holiday spirit. With a slightly retro feel to the typography and the nostalgic glow of holiday lights, this package sends the audience back in time to their favorite holiday memories and traditions. Using Adobe After Effects to design and animate, we gave the icicle and snowflake lights the magic touch with Red Giant’s Trapcode Starglow.